RUSH SPORT & ENTERTAINMENT

Thirty years inside F1 sponsorship. Distilled into a fortnightly briefing you won't get anywhere else.

ARTICLES

Technical partnerships don't just happen

Three checks tell you if you've actually got one.

Jul 30, 2026

•

4 min read

The F1 Hospitality Squeeze: Why the F1 Paddock Club Isn't Enough Anymore

Jul 16, 2026

•

5 min read

What the smartest F1 team sponsors understand early

Noah Syken spent eleven years running one of the most sophisticated global sports portfolios in corporate America - this is what he'd want every brand to know before they sign.

Jul 2, 2026

•

5 min read

The activation hurdles, hiding in plain sight.

The rights fee buys you a seat at the table. Agency support and programme management helps drive demonstrable outcomes.

Jun 23, 2026

•

3 min read

No two F1 contracts are the same

Even when the proposal headline rights read the same, each team structures, contracts and services them differently

Jun 4, 2026

•