RUSH SPORT & ENTERTAINMENT

Thirty years inside F1 sponsorship. Distilled into a fortnightly briefing you won't get anywhere else.

ARTICLES

Your logo disappears at 300kph

Standard corporate logos are designed for static surfaces, but they don't hold up with TV cameras at speed.

Aug 13, 2026

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3 min read

Technical partnerships don't just happen

Three checks tell you if you've actually got one.

Jul 30, 2026

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4 min read

The F1 Hospitality Squeeze: Why the F1 Paddock Club Isn't Enough Anymore

Jul 16, 2026

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5 min read

What the smartest F1 team sponsors understand early

Noah Syken spent eleven years running one of the most sophisticated global sports portfolios in corporate America - this is what he'd want every brand to know before they sign.

Jul 2, 2026

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5 min read

The activation hurdles, hiding in plain sight.

The rights fee buys you a seat at the table. Agency support and programme management helps drive demonstrable outcomes.

Jun 23, 2026

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